How often can data sync between Pardot and Salesforce occur?

The frequency of data sync between Pardot and Salesforce occurs every 5 minutes. This rapid sync interval allows for timely updates to lead and contact information, ensuring that both systems have access to the most current data. This is especially valuable for sales and marketing teams who rely on up-to-date information for their campaigns and follow-ups. The 5-minute interval enhances responsiveness, enabling users to act on leads quickly after they engage with marketing materials, fill out forms, or make other interactions that generate data. Having this frequent sync is a significant advantage for organizations that desire the agility to react promptly to potential customer activities and interests.

Other frequency options are less advantageous because they would result in increased delays between the two systems, which could hinder efforts to engage with leads effectively.