How often does Pardot check for updates in Salesforce?

Pardot checks for updates in Salesforce every 2 minutes. This frequent interval is crucial for maintaining near real-time synchronization between the two platforms, allowing marketing and sales teams to have the most current information available for their leads and prospects. The 2-minute update interval ensures that any changes made in Salesforce, such as updates to lead status or contact information, are promptly reflected within Pardot. This rapid synchronization helps improve efficiency and response times in lead management and engagement strategies.

The other intervals, such as 3, 4, or 5 minutes, do not align with Pardot's standard operational practices, as they would lead to longer delays in updates. Keeping the 2-minute interval helps organizations maximize the effectiveness of their marketing efforts.