How often does Pardot update scoring for leads?

The scoring of leads in Pardot is designed to update automatically based on interactions that those leads have with marketing materials and activities. This dynamic scoring system allows marketers to continuously assess a lead’s engagement and interest level without requiring manual input or intervention. For example, interactions such as email opens, link clicks, form submissions, and page views will all contribute to a lead's score and adjust it in real-time or at scheduled intervals. This automatic updating enhances the accuracy of lead scoring, helping marketing teams prioritize their follow-ups based on the most engaged leads.

Manual input and scheduled updates aren't in keeping with the primary function of Pardot, which emphasizes automation for efficiency and effectiveness in lead management. The other options imply a level of frequency or method of updating that doesn't align with the automated nature of Pardot's lead scoring process.