True or false: Does Pardot generate a new lead in Salesforce when creating a prospect that lacks a corresponding lead record?

When a prospect is created in Pardot that does not have a corresponding lead record in Salesforce, Pardot will generate a new lead in Salesforce. This seamless integration between Pardot and Salesforce ensures that all engaged prospects are tracked in both systems. This automatic synchronization is crucial for maintaining consistency in lead management, enabling marketers and sales teams to follow up with potential customers effectively.

The process of creating a new lead in Salesforce allows organizations to leverage their CRM capabilities fully, tracking interactions and nurturing relationships with prospects who might not yet be known to the sales team. Consequently, the answer is true, as Pardot’s functionality is designed to streamline the lead creation process and enhance collaboration between marketing and sales.