What defines a Pardot Integration user?

A Pardot Integration user is specifically designed to facilitate the synchronization of data between Pardot and Salesforce. This user is automatically provisioned, meaning that it is created and set up by the system rather than manually by an administrator. The primary role of the integration user is to ensure a seamless connection between the two platforms, enabling efficient data syncing, which includes information like leads, contacts, campaigns, and more.

This automatic provisioning and connection to Salesforce for data synchronization are key characteristics that distinguish the integration user from other types of users in Pardot. Other user types, such as manually provisioned or assigned users that connect to specific records, do not inherently fit this definition, as they typically do not have the same level of access or functionality concerning data synchronization processes between Pardot and Salesforce.