What does a prospect's score indicate in Pardot?

A prospect's score in Pardot is a numerical value assigned based on the prospect's actions and interactions with your marketing assets. This scoring system reflects how engaged a prospect is with your content—such as pages they've visited, emails they've opened, and forms they've submitted.

Scoring is designed to help marketers assess the level of interest a prospect has shown in a product or service over time. By monitoring this score, marketers can prioritize leads for follow-up by the sales team, ensuring that those with higher engagement levels are addressed promptly.

The other options, while potentially relevant in a broader marketing or sales context, do not accurately describe the specific purpose of a prospect's score within Pardot's tracking system. Therefore, understanding that the score specifically relates to the actions and engagement of a prospect is crucial for anyone using Pardot to evaluate and nurture leads effectively.