What does an "Execution Time" in Engagement Studio represent?

The "Execution Time" in Engagement Studio refers to the duration between steps in the program. It indicates how long the system waits before moving from one step to the next in a campaign workflow. This duration is crucial for timing the interactions with prospects correctly, allowing marketers to tailor the experience based on actions taken or signals received.

In Engagement Studio, the time between steps can be customized to ensure that leads receive messages or follow-ups at appropriate intervals. This strategic timing helps maintain engagement and increases the likelihood of achieving desired outcomes, such as conversions or responses.

The other options involve concepts that do not directly align with the specific measurement of time between steps within a campaign workflow. While deployment time, response limits, and pacing of email sends are relevant in a broader context, they do not define the execution time specifically in Engagement Studio.