What is the difference between pre-fill and progressive profiling in Pardot forms?

The difference between pre-fill and progressive profiling lies primarily in the type of data each method handles. Pre-fill utilizes known information to automatically populate fields in a form when a visitor returns to your site. This functionality greatly enhances user experience by minimizing the amount of information users need to enter, allowing for a quicker completion of forms based on previously provided data.

On the other hand, progressive profiling is designed to collect additional data points from users over time, particularly from returning visitors. This technique helps companies build a more comprehensive understanding of their leads by asking for different pieces of information at various stages, rather than overwhelming users with questions all at once during their initial visit. This approach not only enhances engagement but also yields richer data, enabling better personalization and segmentation strategies.

While the other options present differing scenarios, they do not accurately define the functions of pre-fill and progressive profiling in the context of how they interact with user data.