Which feature helps track the effectiveness of Pardot campaigns through visitor interactions?

The feature that helps track the effectiveness of Pardot campaigns through visitor interactions is campaign tracking. This capability allows marketers to monitor how prospects engage with their campaigns, measuring metrics such as clicks, form submissions, and overall engagement levels. By analyzing these interactions, users can determine which campaigns are resonating with their audience and which ones might need adjustments. This ongoing evaluation helps in refining marketing strategies to maximize the return on investment.

Website tracking, while useful for observing visitors' online behaviors, does not directly correlate engagement to specific campaigns, which is critical for assessing effectiveness. Thus, campaign tracking stands out as the essential feature for closely linking visitor interactions to the success of marketing efforts.