Which Pardot functionality allows users to send information directly to Salesforce?

The functionality that allows users to send information directly to Salesforce is syncing leads and contacts. This process facilitates the seamless transfer of data between Pardot and Salesforce, ensuring that any updates, such as new leads or changes to existing contact information, are reflected in both platforms. This two-way sync capability is vital for maintaining consistent and accurate marketing and sales data, enabling teams to work from a unified database and engage effectively with potential and existing customers.

Other options listed do not facilitate direct communication with Salesforce in the same way. Creating landing pages is a Pardot feature designed for capturing leads but does not involve the direct transfer of information to Salesforce. Managing email campaigns focuses on email marketing efforts rather than data synchronization. Developing Engagement Studio programs is intended for automating and managing marketing workflows, without direct interaction with the Salesforce data sync process.