How can users ensure their emails are not classified as spam?

Following deliverability best practices is essential for ensuring emails are not classified as spam. These best practices include obtaining proper consent from recipients, maintaining a clean email list, and crafting high-quality, relevant content. Utilizing authentication methods like SPF, DKIM, and DMARC ensures that your emails are verified, which helps improve your sender reputation and reduces the likelihood of emails being filtered as spam. Additionally, adhering to best practices means avoiding spammy content and formatting, optimizing subject lines, and understanding your audience's preferences.

Sending emails at random times does not contribute to better deliverability and can actually hinder engagement rates, which could negatively impact sender reputation. Including multiple links can sometimes trigger spam filters, especially if they are not relevant to the email content. Using generic subject lines can lead to lower open rates, as they may not attract recipients’ interest and can be flagged as spam. Therefore, following established deliverability best practices stands out as the best approach to prevent emails from being classified as spam.