How does Pardot handle lead assignment?

Pardot uses round-robin assignment rules to distribute leads among sales reps effectively. This method ensures that leads are assigned evenly and fairly to team members, allowing for a balanced workload and maximizing the opportunities for engagement. Round-robin assignment automatically cycles through the available users, which means that as new leads come in, they can be assigned to different sales representatives without requiring manual effort or oversight.

This approach streamlines the lead management process and enables companies to respond to inquiries quickly, improving the chances of conversion. The automated nature of this lead assignment also reduces potential bias and ensures that all team members have an equal chance of following up with new leads. By efficiently managing lead distribution, sellers can maintain momentum in their sales process.