Select a benefit of hosting a landing page in Pardot.

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Hosting a landing page in Pardot offers the significant benefit of being able to utilize landing page views and submissions in automations. This integration allows businesses to create targeted marketing automation rules based on user interactions with the landing page. By tracking both the views and form submissions, marketers can better understand user engagement and tailor follow-up communications effectively or trigger specific actions within their sales funnel. This streamlined integration enhances the ability to nurture leads and optimize marketing strategies based on real-time data.

In contrast, while the involvement of a graphic designer can enhance the visual appeal of a landing page, it is not a defining benefit of hosting a landing page in Pardot. The ability to maintain existing site navigation is linked more to hosting landing pages externally rather than utilizing Pardot's functionality. Additionally, while Pardot allows some degree of customization, control over SEO results for the landing page is typically less emphasized in its primary offerings, focusing instead on lead generation and marketing automation capabilities.

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