Select the correct strategy for growing your opt-in audience by using the emails you're already sending.

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Building in "forward to a friend" functionality in your email campaigns is an effective strategy for growing your opt-in audience. This feature allows recipients to easily share relevant and valuable content with their friends or colleagues, which can expand your reach and potentially lead to new subscribers. When existing subscribers share your emails, they act as advocates for your brand, increasing the likelihood that new recipients will find value in your offerings and choose to opt-in themselves.

This approach leverages the trust factor associated with personal recommendations, making it more effective than other methods that might lead to lower quality or less engaged subscriptions. It encourages organic growth through genuine interest rather than through purchased or mismanaged lists, which often contain unqualified contacts that do not align with your target audience.

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