What are the four default user roles in Pardot?

The correct answer identifies the four default user roles in Pardot as Admin, Marketing User, Sales Manager, and Sales User. Each of these roles is designed to cater to different aspects of marketing and sales operations within Pardot.

1. Admin: This role has access to configure and manage Pardot's overall settings. Users in this role can create and manage users, adjust permissions, and oversee integration with other systems, ensuring that Pardot functions effectively for the organization.

2. Marketing User: This role is primarily focused on executing marketing activities. Marketing users can create and manage campaigns, landing pages, forms, emails, and other marketing assets within Pardot. They are essential for the execution of marketing strategies and grant the capability to analyze campaign performance.

3. Sales Manager: This role is designed for individuals who oversee sales teams and require insights into both current and potential leads. Sales managers have access to reports and analytics that help them guide their teams and strategize effectively.

4. Sales User: This role is intended for sales team members who need to engage with leads and contacts generated through marketing efforts. Sales users can manage their own leads, access information about prospects, and utilize Pardot's tools to drive conversions.