What capability allows Pardot users to create surveys for leads?

The ability for Pardot users to create surveys for leads is tied to the form functionality that Pardot provides, which includes options specifically designed for gathering feedback through surveys. This allows marketers to engage prospects and gather valuable data directly from them, enhancing lead generation and nurturing processes.

Forms in Pardot can be customized to not only capture basic lead information but also to incorporate various types of questions suitable for surveys, such as multiple-choice, rating scales, and open-ended responses. This flexibility is essential for gathering insights on leads' preferences, experiences, and needs. By using these forms, users can create a seamless way to collect information, analyze responses, and tailor marketing strategies accordingly.

The other choices do not directly pertain to the creation of surveys. Email automation settings focus on the sending of communications rather than gathering responses. Lead scoring adjustments pertain to how leads are evaluated based on their interactions, while API integration features deal with the technical aspects of connecting Pardot with other systems. Hence, they do not provide the necessary tools to create surveys.