What does a segmentation rule evaluate against your entire database?

A segmentation rule evaluates specific criteria against your entire database to categorize prospects based on defined parameters. This allows marketers to tailor their messaging and campaigns efficiently, ensuring that only the most relevant prospects receive certain communications. By assessing specific attributes or behaviors that you've identified, such as demographics, interests, or engagement history, segmentation rules enable you to create targeted lists that enhance marketing effectiveness and improve conversion rates.

For instance, if you set a segmentation rule based on a specific criteria like "has opened an email in the last 30 days," the system will evaluate the entire database to ensure that all prospects meeting this condition are included in the segment. This targeted approach is essential for achieving higher engagement rates because it focuses on the audience most likely to respond positively to your marketing efforts.