What is a key attribute of dynamic lists?

Dynamic lists are particularly valuable because they allow you to set specific criteria that automatically update the lists based on prospect data. This means that as prospects meet or no longer meet the defined criteria, they can be added to or removed from the list automatically. This functionality is beneficial for marketers who want to ensure that they are targeting the right audience without having to manually adjust the list each time a prospect's information changes or when new prospects enter the system.

The ability to create such lists enhances efficiency, particularly in ongoing campaigns, as it ensures that your outreach is always relevant to the individuals included in the list. Instead of manually managing the list, which can be time-consuming and prone to errors, dynamic lists use automation to ensure accurate segmentation based on real-time data.