What is a primary limitation of static lists in Pardot?

The primary limitation of static lists in Pardot is that they do not update automatically. This means that once a static list is created, it remains fixed and does not adjust to include new prospects or remove those who may have opted out or changed their status. Users must manually manage these lists, which can lead to outdated information and decreased effectiveness in marketing efforts.

In contrast, dynamic lists are designed to update automatically based on specified criteria, making them more flexible and efficient for ongoing campaigns. The inability of static lists to reflect real-time changes in prospect data is a crucial consideration for marketers who rely on accurate and timely information to engage effectively with their audience.

Other answer choices, while they may seem plausible at first glance, do not capture the core limitation of static lists. Static lists do not require an internet connection, can be created multiple times as needed, and they do not incur additional subscription fees specifically for their use.