What is an example of the type of information needed to convert a visitor to a prospect in Pardot?

To convert a visitor to a prospect in Pardot, obtaining an email address is crucial. This is because the email address serves as a unique identifier for the individual in the Pardot system and enables future communications. Once you have a visitor's email address, you can engage with them through tailored marketing efforts, send them relevant content, and nurture the relationship, ultimately driving them further down the sales funnel.

While company name, product or service preferences, and first and last names are also valuable pieces of information, they are secondary in this context. The email address is what directly allows for follow-up and interaction, which is essential in the process of lead conversion.