What is an example of a Pardot “completion action”?

A completion action in Pardot is an automated response triggered by a specific user action, such as filling out a form. Option B describes a scenario where a lead's score is adjusted after they fill out a form, highlighting how Pardot can automatically change a lead score based on engagement. This specifically ties into the lead scoring mechanism, which is a crucial part of Pardot’s functionality designed to evaluate and rank leads based on their assigned scores, indicative of engagement likelihood or readiness to purchase.

On the other hand, sending a welcome email, while a common follow-up action, is more of a marketing communication strategy rather than a completion action directly tied to a user behavior trigger. Assigning a lead to a sales representative, although it can be part of the workflow, does not directly correlate with a completion action initiated by user behavior in the system. Generating a report is a function of analyzing data rather than a direct response to a lead’s interaction. Thus, the option regarding changing a lead’s score after filling out a form stands out as the most appropriate example of a completion action within Pardot's framework.