What is the automation tool required to create a Salesforce task when a prospect visits the company's pricing page?

The automation tool needed to create a Salesforce task when a prospect visits the company's pricing page is a page action. Page actions are specifically designed to trigger activities based on prospect interactions with specific web pages. By configuring a page action for the pricing page, Pardot can monitor when a prospect visits that page and automatically create a Salesforce task, allowing sales teams to follow up with interested prospects based on their browsing behavior.

In contrast, dynamic lists, segmentation rules, and automation rules serve different purposes within Pardot. Dynamic lists are used to group prospects based on certain criteria, ensuring that those lists update automatically as prospects meet or no longer meet the criteria. Segmentation rules help in categorizing prospects for email campaigns or other marketing efforts based on selected criteria, focusing on a broader set of behaviors rather than immediate, specific actions like page visits. Automation rules allow for broader triggers and actions but do not specifically pertain to monitoring web page visits and creating tasks based on that activity in the manner that page actions do.