What is the main difference between a dynamic list and a static list in Pardot?

The main difference between a dynamic list and a static list in Pardot lies in how they are maintained and updated. A dynamic list automatically updates based on predefined rules or criteria established by the user. This means that whenever a prospect meets the criteria set for the dynamic list, they are automatically added, and if they no longer meet those criteria, they will be removed without any manual intervention. This feature allows for real-time adjustments and ensures that the list is always current based on the defined parameters.

In contrast, a static list does not change unless a user manually adds or removes prospects. Static lists are useful for scenarios where a fixed group of prospects is needed for a particular campaign or initiative. Their contents remain constant until changed by the user, making them less flexible compared to dynamic lists.

The other options do not accurately represent the fundamental characteristics of dynamic and static lists. Static lists are not exclusive to email marketing, nor do they require automatic updates from external sources. Dynamic lists are not manually updated, as their key feature is the automation based on rules that the user sets.