What is the main purpose of using Pardot forms?

Study for the Pardot Specialist Certification Test with comprehensive questions, detailed explanations, and helpful resources. Enhance your skills and knowledge to excel in the exam!

The main purpose of using Pardot forms is to capture, qualify, and convert leads. Forms are essential tools in marketing automation, designed specifically for gathering information from potential customers. When users fill out a form, they often provide critical details such as their name, email, and other qualifiers that help businesses understand their interests and readiness to engage.

Once this information is collected, Pardot can automatically score and grade the leads based on predefined criteria, helping marketers assess which leads are most likely to move through the sales funnel. The form submissions also enable businesses to build targeted marketing campaigns, follow up with potential customers, and nurture leads toward conversion by delivering relevant content. Overall, forms facilitate a streamlined process for capturing lead data, qualifying those leads, and ultimately converting them into customers.

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