What report would you check to analyze which forms are generating the most leads?

The form report is specifically designed to provide insights into the performance of forms, including the number of submissions, conversion rates, and other key metrics related to lead generation. By analyzing this report, you can identify which forms are most effective in capturing leads, helping you to optimize your lead generation strategy.

The visitor activity report, while useful for tracking individual interactions on your site, does not focus solely on form submissions or their effectiveness in generating leads. The engagement report is more geared towards measuring how engaged users are with your content rather than direct lead generation metrics. Similarly, the email performance report provides insights into how well your emails are performing, such as open and click-through rates, but does not specifically analyze form submissions. Thus, for the specific need of understanding which forms generate the most leads, the form report is indeed the most relevant and focused choice.