What tool in Pardot enables users to create email templates?

The email builder is the tool within Pardot specifically designed for creating email templates. It offers users a user-friendly interface to design and customize emails, allowing for easy addition of content, images, and layout adjustments to suit branding needs. The email builder also enables users to utilize personalization tokens, which can enhance engagement by making communications feel more tailored to individual recipients.

On the other hand, the campaign manager focuses on overseeing various marketing campaigns but does not create email templates. The lead scoring tool is used to assess and prioritize leads based on their interactions and behaviors, rather than creating email content. The form builder is dedicated to generating forms for capturing lead information, but it does not serve any function in composing or designing email templates.