What type of data can you use as the basis of progressive profiling in Pardot?

Progressive profiling in Pardot allows marketers to gather additional information about prospects over time, making it an effective strategy for enhancing lead intelligence. The correct response indicates that any existing data in fields can be used to drive this process.

By utilizing various pieces of information that are already available in the prospect's profile, marketers can create a more personalized experience. This means that if a prospect has already provided certain data points, such as their job title, company size, or interests, Pardot can prompt them for new or additional information in subsequent interactions. The objective is to progressively enrich the prospect's profile without overwhelming them with questions all at once.

Using only specific metrics like prospect score or grade would limit the effectiveness of progressive profiling, as these measures do not capture the comprehensive background and interests of the prospect. Therefore, relying on all existing data fields enables a more holistic approach to understanding and nurturing leads.