What type of report in Pardot helps track the performance of different email campaigns?

The email performance report in Pardot is specifically designed to provide insights into how different email campaigns are performing. This report offers detailed metrics such as open rates, click-through rates, and engagement statistics, which are crucial for evaluating the effectiveness of individual email marketing efforts. By analyzing these metrics, marketers can determine which campaigns resonate well with the audience and which may need adjustments or optimization.

While other types of reports exist within Pardot, like lead scoring, campaign performance, and visitor tracking reports, they serve different purposes. The lead scoring report provides insights on how leads are scored based on their interactions, while the campaign performance report evaluates the overall effectiveness of different marketing campaigns, including email but also other types like social media or webinars. The visitor tracking report focuses on website interactions and behaviors of visitors, rather than email performance specifically. Therefore, the email performance report is the most relevant for tracking the success of email campaigns.