What types of automation can be set up in Pardot?

In Pardot, automation encompasses a wide range of functionalities designed to streamline marketing processes. The correct answer highlights that lead assignment and email triggers are key types of automation that can be set up within the platform. Lead assignment automation helps in distributing leads to the appropriate sales representatives based on defined criteria, ensuring that leads are managed effectively and promptly. This feature enhances the lead management process by automating the assignment based on factors such as lead source or geographic location.

Email triggers, on the other hand, allow for the automatic sending of emails based on specific actions taken by leads, such as filling out a form or visiting a website. This responsiveness to lead behavior helps in nurturing prospects at the right time, significantly improving engagement rates.

The other options do not encompass the full scope of automation capabilities that Pardot offers. For instance, focusing solely on email promotions neglects other important aspects such as lead management and engagement strategies. Static list creation limits automation to a one-time action that does not adapt to ongoing lead behavior, while manual follow-ups indicate a less efficient process, as they rely on human intervention rather than automated systems. Therefore, the inclusion of both lead assignment and email triggers aligns with the robust automation features available in Pardot, making it the correct choice.