What's the expected behavior for prospects when an engagement program is paused?

When an engagement program is paused, the expected behavior is that prospects will remain exactly where they were when the program was paused. This means that their progress within the program is halted, and they will not advance to the next step until the program is resumed.

This functionality ensures that the engagement strategy maintains its intended flow and that prospects do not miss out on any steps or communications that are designed to nurture them through the marketing funnel. The program's logic effectively freezes the current state of each prospect, allowing marketers to resume the program later without any disruption to the sequence or timing of messages that the prospects are meant to receive.

In contrast, if prospects were removed from the program or continued to move through the logic, it could lead to inconsistencies in their engagement experience and dilute the effectiveness of the program’s intended outcomes. Notifications to the prospects about the program being paused are also not a standard feature, as the focus is on managing the program's internal logic rather than how it communicates with individual prospects about operational status.