Which engagement program steps set up branching logic?

The functionality that allows for branching logic in engagement programs is primarily established through triggers and rules. Triggers are events or actions that initiate the engagement program, while rules are conditions that determine the path a prospect will take based on their behavior or characteristics.

When a prospect meets the criteria set in a rule after a trigger occurs, they can be directed down different paths within the engagement program. This branching logic enables marketers to tailor the customer journey more effectively by providing personalized content and experiences based on specific actions or attributes of the prospect. Hence, the combination of triggers initiating the process and rules dictating the subsequent paths creates a dynamic engagement strategy that responds to real-time interactions of prospects.

Other options may refer to various components of engagement programs but do not emphasize the combination specifically designed for branching logic as effectively as triggers and rules do.