Which feature allows Pardot users to track website visitor actions?

The feature that enables Pardot users to track website visitor actions is visitor tracking. This functionality specifically monitors and records the activities of visitors on a website, such as pages visited, time spent on each page, and interactions made within the site. By collecting this data, Pardot users gain valuable insights into visitor behavior, enabling them to better understand their audience and tailor marketing efforts accordingly. This capability is essential for maximizing engagement and improving the effectiveness of marketing strategies.

While page tracking, email engagement, and campaign reporting are all important features in their own right, they do not specifically encompass the breadth of tracking all visitor actions on a website. Page tracking is a component of visitor tracking focused solely on the specific pages accessed. Email engagement pertains to tracking interactions with emails sent via Pardot, and campaign reporting analyzes the performance of specific marketing campaigns rather than individual visitor behaviors. Thus, visitor tracking stands out as the most comprehensive answer to the question about tracking website visitor actions.