Which feature in Pardot allows changes to a list to automatically adjust when criteria are met?

The feature in Pardot that enables automatic adjustments to a list based on specific criteria is the dynamic list. Dynamic lists are designed to automatically include or exclude prospects based on predefined conditions such as behaviors, scores, user-defined fields, or other attributes. This means that whenever a prospect meets the criteria specified for the list, they will automatically be added to it, and conversely, those who no longer meet the criteria will be removed.

This is particularly useful for marketers as it ensures that the list is always current and accurately reflects the target audience. For example, if a dynamic list is set to include all prospects with a certain score or those who have interacted with specific content, any changes in their status or score will automatically adjust their membership in the list without the need for manual intervention.

In contrast, static lists do not change automatically based on criteria; they require manual updates. Segmentation rules provide a way to categorize prospects but do not create lists that adjust automatically. Completion actions are specific actions that trigger when a prospect completes a particular action, such as submitting a form, but they do not pertain to list management in the same way that dynamic lists do.