Which of the following is a benefit of using Engagement Studio?

Engagement Studio is designed specifically for creating, managing, and optimizing automated marketing campaigns that are centered around nurturing leads. By allowing marketers to create personalized engagement paths for prospects, it focuses on delivering the right content at the right time based on user behavior and interactions. This tailored approach enhances the lead nurturing process, ensuring that leads receive relevant communications that resonate with their interests and stage in the buyer's journey.

The other options, while they may relate to marketing strategies, do not accurately represent the core benefits of Engagement Studio. Enhancing social media posting and increasing website traffic are typically achieved through different marketing tactics and tools, rather than directly facilitated by Engagement Studio. Automating lead scoring can complement the nurturing process but isn't the primary function of the Engagement Studio itself; it focuses more on the flow of communication rather than scoring the leads directly. Thus, improving lead nurturing stands out as the most relevant and direct benefit of using Engagement Studio.