Which of the following is a best practice for A/B testing in Pardot?

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Focusing on only one variable at a time during A/B testing is recognized as a best practice because it allows marketers to isolate the effect of that specific variable on the overall outcome. This clarity is crucial when assessing which changes lead to improved performance. By limiting the test to a single variable—such as subject lines, button colors, or CTA placements—marketers can draw clear conclusions about the impact of that change without the confusion of other variables influencing the results.

This method enhances the reliability of the test results, making it easier to identify which changes positively affect engagement rates, conversion rates, or any other metrics that are being tracked. By establishing a focused testing approach, marketers can make informed decisions based on empirical evidence, ultimately leading to more effective marketing strategies.

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