Which of the following statements about Pardot's tracking capabilities is true?

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Pardot's tracking capabilities include the use of tracking code to log visitors on websites. This tracking code, when embedded on a website, allows Pardot to monitor visitor behavior such as page views, the duration of visits, and how visitors interact with content. This capability is crucial for organizations to understand engagement and analyze the performance of their marketing efforts.

By utilizing tracking code, Pardot is able to collect data on both known and anonymous visitors, providing a comprehensive view of user interactions with a company’s digital properties. This functionality enables marketers to tailor their follow-up communications and optimize marketing strategies based on visitor behavior.

The other statements do not accurately represent Pardot's tracking functionalities, as Pardot does track email opens, uses cookies for tracking visitors, and tracks a range of interactions beyond just form submissions, which allows for a well-rounded understanding of user engagement.

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