Which role in Pardot typically has the ability to manage user permissions?

The ability to manage user permissions in Pardot is typically assigned to the Administrator role. This role is specifically designed to have comprehensive access to the system, allowing the Administrator to configure settings, manage user accounts, and define user permissions. Administrators play a critical part in the overall management of Pardot, including ensuring that users have the appropriate access levels for their responsibilities and tasks within the platform.

In contrast, roles such as Manager, Sales representative, and Marketing coordinator usually have restricted permissions tailored to their specific functions within the marketing and sales processes. While a Manager might oversee projects or campaigns, their ability to modify user permissions is not a standard function. Sales representatives generally focus on lead management and engagement, lacking the system-level access to modify user roles. Marketing coordinators may be involved in campaign execution and asset management but do not typically possess the administrative privileges required to manage user permissions. This delineation of roles helps maintain security and efficient use of the Pardot platform.