Why would a company choose to use form handlers over a form within Pardot?

A company might choose to use form handlers over native Pardot forms primarily to maintain an existing lead generation strategy. Many organizations have existing website forms that are well-integrated into their workflows and branding. By using form handlers, they can continue utilizing these established forms while still capturing data within Pardot. This allows for a seamless transition and retention of the user experience they have created, ensuring that any lead generation efforts remain consistent with their existing approach.

Form handlers allow for custom integration, meaning that businesses can redirect submitted data to Pardot without needing to alter the forms that are already functioning on their websites. This is particularly valuable for those who may have invested significant resources in a specific form design or lead generation process and do not want to disrupt their established practices.

In contrast, the other options relate more to specific features or protections offered by Pardot forms or are not as central to the strategic reasoning behind choosing form handlers. For example, while using native Pardot forms may provide built-in protections or data access, the primary advantage of form handlers lies in preserving a company's pre-existing lead generation systems.