Why would you create a custom layout template for a landing page?

Creating a custom layout template for a landing page is particularly beneficial when you have pre-existing HTML that you want to utilize for styling. This approach allows for greater flexibility and customization, enabling you to leverage unique designs or features that align with your brand’s guidelines or specific campaign requirements. By using your own HTML, you can ensure that the landing page functions and appears exactly as you intended, which can be critical for maintaining brand consistency and achieving design goals.

The drag-and-drop builder option may be useful for some users seeking simplicity, but it does not accommodate existing code that may not fit within the constraints of a pre-designed template. Tracking landing page views does not inherently require a custom layout template, as tracking can typically be managed through other aspects of the platform. Lastly, while copyright information is important, it is not the primary reason to create a custom layout template; this can often be included in any design, rather than requiring a custom template. Thus, having pre-existing HTML is the primary driver for opting to create a custom layout template.